Meeting/Event Information

Experience! 2009 The Future of Catering and Event Design


July 26, 2009
12:00 AM - 12:00 AM
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Westin Charlotte
601 South College Street
Charlotte, NC



To book your sleeping room:

The Westin Charlotte
601 South College Street. Charlotte, North Carolina 28202, United States Phone: (704) 375-2600 • Contact Us Announcements

159.00 Per Night

Experience! 2009



Future Meetings

Disco Nights & Holiday Lights - 70's Holiday Party


December 01, 2020


5:30 PM to 8:30 PM


Park Tavern Garden Tent and Ice Skating Rink
500 10th Street NE
Atlanta, GA 30309

Join NACE Atlanta as we celebrate our industry. We are hosting a socially distant and safe 70's party at the Piedmont Garden Tent & Ice Skating Rink. There will be a full bar, food stations, dancing and free ice skating including skate rentals.

Register Now View Details ▶



Sunday, July 26, 2009
7:30 AM  -  8:00 AM CPC Breakfast
8:00 AM  -  10:00 PM Joint Board of Directors/Chapter Presidents Council Meeting
10:00 AM  -  2:00 PM CPC Meeting
12:00 PM  -  1:30 PM CPC Lunch
Celebrating the Chapter Leaders of 2008 NACE leaders work hard every day, volunteering to make their NACE community something special for their members. Now we want to do something special for them. This celebratory luncheon will recognize chapter accomplishments, President’s Lists recipients and committee volunteers. In addition, we’ll conduct our nominations and speeches to consider your new CPC leadership.
1:30 PM  -  4:30 PM CPCE Exam
3:00 PM  -  5:00 PM Education and Certification Committee Meeting
3:00 PM  -  5:00 PM Marketing and Communications Committee Meeting
3:00 PM  -  5:00 PM Membership and Chapter Relations Committee Meeting
7:00 PM  -  9:00 PM Opening Reception
Monday, July 27, 2009
8:00 AM  -  10:30 AM Opening Breakfast and Keynote Presentation
Begin your Experience with a jam-packed session of information and industry updates. You will hear from NACE President Greg Casella, CPCE, on the effect that NACE is having on the overall industry. And hear Foundation of NACE President Eric Ostrow, CPCE, talk about the revitalization of NACE’s philanthropic arm and the wonderful opportunities the Foundation is creating to secure the future of our industry. And you will hear a fantastic address from celebrity Chef Rocco DiSpirito, who will be on hand afterward for a personal book signing session.
10:30 AM  -  11:00 AM Refreshment Break
11:00 AM  -  1:00 PM Foundation of NACE Trustees Meeting
1:00 PM  -  3:15 PM Global Luncheon
New to Experience, attendees will explore a multicultural journey and learn how to prepare and execute diverse events including Greek and Indian weddings, quinceañeras and mitzvahs.
3:30 PM  -  5:00 PM Business Partner Advisory Committee Meeting
6:00 PM  -  7:30 PM Business Partner Reception
7:00 PM  -  11:00 PM Chapter Off-Premise Event
Escape on a Moroccan excursion to the beautiful and exciting city of Marrakech. Visit the country of 1,001 nights and tonight holds the promise to be the most intoxicating and exotic of all them all.
11:00 AM  -  12:30 PM Using Facebook and LinkedIn for Business
Andy Ebon , EBS Virtual Communications

There are many new opportunities in New Social Media. Two of the most prolific are Facebook and LinkedIn. In this session, you will learn specific strategy and techniques to use them for business relationships; not just social networking.
3:30 PM  -  5:00 PM Secrets of Super-Productivity: Get More Done!
Neen James, Neen James Communications
Do you ever hear yourself saying ‘there are never enough hours in the day?’ Do you ever feel like you get to the end of the day and you haven’t achieved anything? Do you wonder if your ‘to do’ list is ever going to be completed? If you answered yes to any of these questions you need to hear International productivity expert (and Aussie), Neen James share her practical advice on how you can grow your business and start creating impact with Super Productivity. It’s not about time management; it’s about focusing your time, attention and energy in the things that will deliver the best results for you and your business. Stop being busy and start achieving!
Catering Services
11:00 AM  -  12:30 PM Catering to Food Allergic Clients
Ellen Karlin, Comprehensive Asthma and Allergy Center
Food allergy is a growing public health problem that afflicts approximately 12 million Americans. The only treatment is strict avoidance of the food allergen. Your guests rely on you to provide complete and accurate information about food allergens. This session will be a potpourri of the most recent research about food allergies, sensitivities and the many ways you can provide safe and delicious meals to your food allergic customers.
3:30 PM  -  5:00 PM Discover the Southern Hemisphere - Wines of Argentina, Chile and New Zealand
Troy Conklin, Billington Wines
Today’s wine world is a global community. The expansive coastal terroir of Chile, the high altitude vineyards of Argentina and the seaside sustainability of New Zealand represent some of the most exciting opportunities in the industry. Come travel to these brilliant appellations in the southern hemisphere to discover what make them unique, what’s driving their successes, and how you can capitalize on these growth segments in a contracting economy.
Event Management
11:00 AM  -  12:30 PM Wedding Décor and Food Style Pairing
Matthew Trettel and Bruce Vassar, Twin City Bridal Association
Soar to new wedding heights with The Wedding Guys, the world’s purveyors of all things weddings. This session will include wedding knowledge featured in Inside Weddings and Miracle Weddings on the Discovery Health channel. It’s about guest emersion and infusing the five senses! Learn a seamless cohesive flow from room environment decor and lighting while pairing with highly impact stylized menus.
3:30 PM  -  5:00 PM Event Planning Made Easy
Jodi Wolf, Paulette Wolf Events and Entertainment, Inc.
No matter what the scale, budget or occasion, event planning can be an immense challenge. This seminar will take you through every step of the event-planning process from early conceptualization, sourcing and contracting to last-minute details.
11:00 AM  -  12:30 PM How to Be Socially Savvy in All Situations
Joy Weaver, Protocol Enterprises, Inc.
Research by Harvard University and The Carnegie Foundation found that 85% of a person’s ability to succeed is determined by their “soft skills.” Handling yourself confidently in every situation can be a daunting task. Often we are expected to carry ourselves in a five-star manner, while only receiving one-star training.“How to Be Socially Savvy in All Situations,” prepares participants for “awkward” moments and teaches skills that significantly enhance confidence, which leads you to be comfortable in any business or social situation. This fun and high-energy class will leave you wanting more!
3:30 PM  -  5:00 PM ‘Living Right Side Up in and Upside-Down World!’
David Thomas, IntegriTalk
A wave of corporate scandals and the realities of a post-September 11th world confirm that integrity is a timeless yet timely virtue. In a challenging and upbeat manner, this topic is addressed by exploring such questions as: What are the crucial aspects of integrity and how can it be defined? Why is integrity important to today’s workplace? How can it be maintained when those around us operate differently?
Sales and Marketing
11:00 AM  -  12:30 PM The EchoBoomer Bride and How to Market Her
Alan Berg, The Knot, Inc.
The media is buzzing about the Echo Boomer bride. Who is she and what are the best ways to attract her business? The Knot Wedding Network has unprecedented access to this vital community of brides and the information you need on how to get them to do business with you. In this session, participants will learn: Who are the Echo Boomer brides? How do they use technology and what does that mean to your marketing? How should you communicate with brides in a digital age? How are your own marketing efforts and website working against you?
3:30 PM  -  5:00 PM Build Your Brand Equity and Reach Today’s Customer
Sonny Ganguly, WeddingWire
Sonny will discuss how to effectively build brand equity in today’s marketplace, one that tends to be crowded and cluttered. The presentation will share best practices from Wal-Mart, Kraft Foods, Harvard Business School and WeddingWire.
Tuesday, July 28, 2009
8:30 AM  -  9:30 AM Breakfast
8:30 AM  -  5:00 PM Marketplace
Don’t forget to visit the Marketplace on Tuesday. Meet the leading companies that are supplying caterers and event professionals with the newest services, innovative ideas and thought leadership – all the tools needed for success in the industry.
9:30 AM  -  11:00 AM Culinary Experience!
The touchstone of any successful Experience is the food. Organic meals, dietary restrictions, budgets – all of these present opportunities to make new discoveries in food and meal preparation and execution. Always looking for new ideas to present to clients? The Culinary Experience will feed your creative drive. Students and chefs from four area culinary schools (Art Institute, Central Piedmont Community College, Community Culinary School of Charlotte and Johnson and Wales University) team up to showcase the latest global food trends in Asian fusion, South American, Italian and classic American cuisine.
11:00 AM  -  11:30 AM Refreshment Break
11:30 AM  -  1:00 PM Off-Premise Caterers Meeting
1:00 PM  -  2:30 PM Lunch
2:30 PM  -  4:00 PM Event Professionals Meeting
4:00 PM  -  4:30 PM Refreshment Break
4:30 PM  -  6:00 PM Student Meeting
11:30 AM  -  1:00 PM Developing the Winning Edge Business Success in a Depressed Market
David Smith, David Larrick Smith Enterprises
The difference between average people and great business professionals is actually very small. Great business professionals do the right things on purpose all the time. In this session, attendees will learn where real lasting motivation comes from; internalize a new paradigm for business in the 21st century; develop skills that will make them catalysts for positive change and take steps toward manifesting their full potential as 21st century leaders.
2:30 PM  -  4:00 PM Growing a Small Family-Owned Business to a Medium-Sized Business Efficiently and Effectively
Warren Dietel, Puff 'n Stuff Catering
Warren will discuss the challenges he overcame growing his catering business more than 250% in less than 5 years. He will share his energetic ideas for: streamlining processes through operations; benefits and pitfalls of technology versus "good old-fashioned" communication; team member transitions, proactive vs. reactive, team building, planned growth and attrition; and branding benefits and challenges associated with an existing business. Join Warren in this session for invaluable insight on how to grow your own business.
4:30 PM  -  6:00 PM Where Does the Time Go?
Thomas Hudgin, Wilmington Quality Associates
Where does the time go? The stress is driving me crazy! Sound familiar? This presentation talks about setting realistic goals, reasons for time problems, doing it right the first time, ways to reduce workload, setting up time allocations for jobs, solutions to paperwork, dealing with interruptions and distractions, working smarter, doing the important tasks during your peak energy levels, effective problem solving, improving communications, managing stress and making positive stress work for you.
Catering Services
11:30 AM  -  1:00 PM The Profit-Focused Chef
Jerry Edwards, CPCE, Chefs Expression
Chef Jerry Edwards will show you many ways to create budget conscience menus while still showing your clients that you have creativity and style. Get inspired by new menus for the new economy.
2:30 PM  -  4:00 PM Bringing Wine to the Table:How to Make Wine a Key Part of Your Event Planning Process and Make Money
Monique Studak, E&J Gallo Winery
Wine is an essential part of the event planning process and a key to the enjoyment of any party. In this seminar, we will show how to bring wine to the forefront of the customer’s mind, discussing selling strategies to maximize revenue, profit and improve customer experience. We will show the increasing popularity of wine, covering current wine sales trends in the United States, and conclude with a series of tastings to illustrate the easiest ways to up-sell your customer to a better wine selection that will be a win-win for you both.
4:30 PM  -  6:00 PM Sensational Service Tips and Solutions
Brian Palazzolo, Catersource Senior Consultant and President, Classé Catering, Ltd
There has never been a greater need to inspire our front line personnel to truly shine and provide our guests with exceptionally memorable experiences! Razzle-dazzle, sizzle-pop, WOW service doesn’t have to cost a cent! In this fast-paced, high energy session, Brian will share insight and techniques that have proven to elevate service performance to achieve customer advocacy. Sound leadership and best practice management procedures will be illustrated in a practical, “real world” way – this is a can’t miss session for anyone who wants to get fired up about the value of excellence in service! This session is presented by catersource.
Event Management
11:30 AM  -  1:00 PM Style Me Pretty and Profitable
Meryl Snow, Feastivities Events
Sensational but simple design techniques - food to table, you don’t need a floral division to sell decor. Meryl will show you ways to produce wonderful design elements that brings dollars to the bottom line. Create your own signature look.
This session is presented by catersource.

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